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Social Media and Sustainability


With the rise of importance that social media has concerning professional businesses and audience influence, it has allowed large and small environmental movements to expand their exposure of serious issues and reach supporters easier and more effectively.

From Greenpeace and WWF to @surfersagainstsewage and #nowaste, Instagram has seen an incredible response from activists using their online presence to engage with others. This has seen a rise in action taken to make direct changes for the sake of the planet. Using highly popular international events such as Black Friday, sustainable outdoor clothing store Patagonia donated 100% of its profit taken on the day to environmental organisations and charities. Expecting a turnaround of $2million, the company reached over $10million in merchandise sales - social media having been its loudest mouthpiece to spreading their mission with promotional content.

I mentioned in a previous blog post how difficult it can be to know where to start with making changes to our consumerism, wasteful habits and making different choices to help lessen our impact on the environment. Movements, hashtags and eco accounts on social media are amazing sources to start finding inspiration. Even if we take some time to watch others’ actions before initiating our own changes, we can broaden our scope and education with topics such as fast fashion, reducing waste and finding alternatives. Finding smaller or local influencers can help begin the opening of wider awareness.

Here are some of our favourite Instagram hashtags to follow:

#slowfashion

#nowaste

#ecofriendly

#fairtrade

#plasticfree

#sustainable

Written by Amy Curtis

Source used:  meltwater.com/blog/copy-these-winning-environmental-social-media-accounts/


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